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☆ One chart shows just how much women's college basketball ratings have soared while men's have dipped
▼ + stars: | 2024-04-17 | by ( Cork Gaines | Andy Kiersz | ) www.businessinsider.com time to read: +7 min

Viewership for the women's NCAA basketball championship surpassed the men's final for the first time. Over the next three years, the TV audience for the women's final grew by 23% to an average of 3.7 million. Women's basketball popularity goes beyond championship game ratingsWe have seen other evidence of women's college basketball's emerging dominance in the sports landscape. Meanwhile, merchandise sales related to women's college basketball are also soaring. JuJu Watkins celebrates with USC fans following a win during the 2024 NCAA Women's Basketball Tournament.

Persons: —, Nielsen, Caitlin Clark —, Angel Reese, Dawn Staley, Clark, University of Connecticut's Paige Bueckers, Juju Watkins, James, LeBron James, JuJu Watkins, Wally Skalij, Darren Rovell, Bruce B, Greenspoon Marder, you've, Siegal Organizations: NCAA, WNBA, Service, University of Iowa, University of South Carolina, Purdue University, University of Connecticut, Nielsen, Sports Media Watch, Louisiana State, University of South, Business, Nike, University of, University of Southern, USC, Indiana Fever, Impact, Vanderbilt University Locations: Louisiana, University of South Carolina, University of Southern California

☆ The NFL is starting a new Christmas tradition and it will change how millions of Americans spend the holiday
▼ + stars: | 2024-04-12 | by ( Cork Gaines | ) www.businessinsider.com time to read: +5 min

If that trajectory continues, NFL games on Christmas could be an annual tradition moving forward, and the move could have a huge impact on how millions of Americans spend the holiday. Previously, the NFL only played on Christmas when it fell on one of the traditional days for NFL games — Sunday, Monday, Thursday, and Saturday. The 2023 Christmas games were three of the 19 most-watched programs on TV last year, according to Nielsen. In March 2023, NFL Commissioner Roger Goodell told the media that short-week games do not lead to more injuries. On the other hand, CBS aired 107 games in 2023, but only six were national TV games.

Persons: —, Taylor Swift, Jon Lewis, Lewis, Aaron Ontiveroz, Roger Goodell, Mike Florio, NBC's, Ethan Miller Organizations: Service, NFL, Business, CBS, San Francisco 49ers, New York Giants, Philadelphia Eagles, Las Vegas Raiders, eventual Super Bowl, Kansas City Chiefs, Nielsen, Turkey, Sports Media, NBA, Hollywood, NBC's NFL, ESPN, TV, NBC, Fox Locations: Denver

TV ratings signal growth in college women’s basketballWhile Clark is enticing viewers, women’s college basketball is experiencing growth that can’t only be explained by “Clarkonomics”– as basketball analyst Debbie Antonelli called it – alone. The surge in women’s college basketball is also due to more investment in media coverage of women’s sports, said Lewis. NIL empowers players — and their sportsCollege women’s basketball players are among the biggest players in the market for Name, Image and Likeness sponsorships. College women’s basketball players are among the biggest players in the market for Name, Image and Likeness sponsorships. One factor driving the speculation that Clark might stay in college was that WNBA doesn’t have the same platform as women’s college basketball.

Persons: Caitlin Clark, Clark, It’s, Steph Curry, Michael Mulvihill, Clark –, –, Jon Lewis, Lewis, Curry, LeBron James, Michael Jordan, they’re, ”, Pete Maravich’s, Davidson, “ Clarkonomics, Debbie Antonelli, Melissa Isaacson, Iowa’s Clark, LSU’s Angel Reese, let’s, ’ ” Lewis, “, Reese, Cameron Brink, Paige Bueckers, Reed Sheppard, Rob Dillingham, Cody Williams –, Dillingham, Sam Weber, That’s, hasn’t, Isaacson, Diana Taurasi’s, Candace Parker’s, eyeing Clark, — Organizations: CNN, Iowa Hawkeyes, NBA, CBS, ESPN, Fox Sports, Sports Media Watch, UConn, Tennessee, Northwestern, NCAA, College women’s, Bueckers, WNBA, ABC, Indiana Fever Locations: Iowa, Tennessee, TickPick, Opendorse

☆ Why America loves the NFL
▼ + stars: | 2024-02-08 | by ( Emily Stewart | ) www.businessinsider.com time to read: +6 min

One, sports fans will go to great lengths (including piracy) to find the content they're looking for. The NFL has done, I think, a really good job of continuing to evolve their product to make it as TV-friendly as it can be. Brian Fuhrer, senior vice president at NielsenThe NFL also benefits from the deference that networks show the league. Broadcast's core audience is typically older, so when NFL games come on in the fall it draws younger viewers back in. But even if things aren't as good for the NFL, they're still going to be pretty good — and a lot better, ratings-wise, than anything else.

Persons: NBCUniversal, Peacock, Taylor Swift, Travis Kelce, reelect Biden, Brian Fuhrer, you've, Singer, They're, Jon Lewis, Patrick Mahomes, Josh Allen, Lamar Jackson, Chiefs —, Lewis, Will Smith's, Ray Rice, Donald Trump, they're, Emily Stewart Organizations: NFL, Kansas City Chiefs, Baltimore Ravens, AFC, Chiefs, Miami Dolphins, Football, Nielsen, NBA, MLB, Sports Media Watch, Buffalo Bills, Detroit Lions, Ravens, Business

☆ Formula 1 could be coming to Apple as it mulls offering up to $2 billion a year to show races, report says
▼ + stars: | 2023-10-01 | by ( Polly Thompson | ) www.businessinsider.com time to read: +3 min

Apple is interested in the exclusive global rights for Formula 1 races, Business F1 reported. The iPhone maker could offer up to $2 billion a year for the rights, per the report. AdvertisementAdvertisementApple is reportedly considering making a bid of up to $2 billion a year for the rights to show Formula 1 races, according to a report by Business F1. Formula 1 Group declined to comment to Business F1 and didn't immediately respond to a request for comment from Insider. CHANDAN KHANNA/Getty ImagesAn MLS Season Pass costs $14.99 a month or $29 a season, while Apple TV+ subscribers pay $12.99 a month or $25 a season.

Persons: —, Tim Cook, JIM WATSON, Lionel Messi, CHANDAN KHANNA, Apple wouldn't Organizations: Apple, Business, Major League Soccer, Service, Prix, Liberty Media, Sirius XM, MLS, Inter Miami, Wall Street, ESPN, ABC, Forbes, Sky, Revenue, Parks Associates, Amazon, Football, Sports Media Watch Locations: Austin , Texas

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